Marketing and Sponsorship Information

          BTnT Motorsports is formed with individuals who, through their own experiences, have gained valuable knowledge pertaining to marketing and promotion of business. We know first hand what it takes to develop a client base and to attract new customers. We feel that the exciting sport of NHRA Championship Drag Racing offers a tremendous opportunity for businesses of all types to reach out to one of the most brand loyal demographics in all of sports. Here are some statistics relating to the NHRA fan:


  • ​NHRA fans number 48 million, or 19.2% of the US population
  • ​NHRA fans are 74.8% male
  • 33.8% of NHRA fans are employed in blue collar careers
  • ​The average annual household income of NHRA fans is $63,700
  • ​98% of attendees feel positively about companies that support NHRA Drag Racing
  • 91% of attendees are likely to take part in promotions linked to NHRA Drag Racing
  • NHRA fans are 89% more likely to purchase products and services from NHRA sponsors over non-sponsors
  • NHRA is ranked #1 in value for motorsports sponsorship dollars
  • NHRA is ranked #2 in return on investment for sponsor investment

* Sources: Scarborough Research, Street & Smith's Sports Business Journal


          BTnT Motorsports would be proud and excited to help your business grow by assisting in developing a strategic marketing program for you designed to attract new customers from the growing fan base enjoying our exciting sport. By getting involved at the height of NHRA's "Sportsman" ranks, Top Alcohol Funny Car, we feel that businesses can maximize their reach without breaking the bank, as required by becoming involved at the "Professional" level (Top Fuel, Pro Stock, etc.). We would be delighted to answer any questions for you, and to introduce you and your company to the truly unique fan experience that is NHRA Championship Drag Racing. Contact us for more information.